What is a vector file?

Vector files allow your logo to be enlarged or reduced without losing quality. Your Adobe Illustrator (.AI) master file contains your original vector artwork and is suitable for many professional printing needs.

Some vendors, however, may request an EPS, SVG, or vector PDF file for projects such as signage, embroidery, apparel, packaging, or promotional merchandise.

What if a vendor requests an EPS file?

First, ask whether they can use your existing AI master file. If they require a different format or an individual logo variation, additional file preparation may be necessary.

Planning ahead for additional file requests

Please review your anticipated needs within 14 days of receiving your final branding files. If you plan to order signage, apparel, merchandise, or other branded materials, gather your vendors' artwork requirements and submit them together in one email.

When contacting me, please include:

• The specific logo variation and color needed

• The required file format (EPS, SVG, PDF, etc.)

• The intended use of the logo

• Any artwork specifications provided by your vendor

This allows me to review and prepare multiple requests efficiently rather than processing individual requests as they arise.

Please note: Additional file exports, specialized preparation, or artwork modifications may require an additional fee. Requests received after the 14-day delivery period are treated as new requests, subject to availability and pricing.

Different projects require different logo formats. Here's a quick reference guide:

PNG: Websites, social media, Canva, email signatures, presentations, and everyday digital graphics.

JPG: Documents with white backgrounds, basic digital materials, and platforms that specifically request JPG files.

AI: Professional printing, business cards, signage, merchandise, and future design modifications.

EPS / SVG / Vector PDF: Specialty printing, embroidery, large-format signage, and vendor-specific production needs.

Helpful Tip: Always ask your printer or vendor which file format they prefer before submitting artwork. Requirements may vary depending on their equipment and printing methods.

Your logo files include multiple variations from your approved brand color palette. Choose the version that provides the best visibility and contrast for your project.

• Light backgrounds: Use a darker logo variation.

• Dark backgrounds: Use a white or light-colored logo variation.

• Photographs or textured backgrounds: Select a color that remains clear and easy to read.

• Single-color printing: Use an approved one-color logo variation.

Always use the original colors provided in your branding package. Avoid manually recoloring your logo or applying filters that alter its appearance.

Refer to your brand guidelines for additional color recommendations.

Consistent logo usage helps maintain a professional and recognizable brand identity.

DO:

• Use the original logo files provided.

• Maintain the logo's proportions when resizing.

• Choose colors that contrast with the background.

• Allow adequate space around your logo.

• Use vector artwork for large-scale or specialty printing.

• Follow your brand guidelines.

DON'T:

• Stretch, squash, or distort your logo.

• Change the fonts, colors, or arrangement.

• Add shadows, outlines, or other effects.

• Place your logo on backgrounds that make it difficult to see.

• Enlarge low-resolution images beyond their intended size.

• Use screenshots instead of your original logo files.

• Re-create or alter your logo in Canva or other design programs.

Remember: Consistency is key to maintaining the integrity of your brand.

Your logo files are valuable business assets and should be stored safely for future use.

I recommend creating a dedicated folder on your computer labeled [YOUR BUSINESS NAME] — BRAND FILES.

Keep your original logo files, brand guidelines, color references, and other branding materials together in this folder.

For added protection:

• Keep an additional backup on an external hard drive or personal cloud storage account.

• Avoid editing, renaming, or deleting your original master files.

• Share only the necessary files when working with printers, web developers, or other vendors.

• Save frequently used PNG logos to your phone for easy access when creating digital content.

Important Reminder: Your shared Dropbox delivery folder is available for 14 days following delivery. After that period, it may be permanently removed. Your downloaded files and backups are your responsibility.

Your completed branding package includes the files needed for most everyday business and marketing applications.

However, certain projects may require specialized formats, individual vector exports, or vendor-specific artwork preparation.

If you anticipate needing additional files, please gather your vendor requirements and submit them together within 14 days of receiving your completed branding package.

This helps streamline the process and ensures your requests can be reviewed and addressed efficiently.

Please note: Additional file preparation, custom exports, or artwork modifications outside the original project scope may require an additional fee. Requests submitted after the initial 14-day period will be treated as new requests, subject to availability, pricing, and turnaround time.